Creating an end-to-end solution for serialization and personalization products, Nosco, Inc., a full-service supplier of printed packaging for healthcare markets, is partnering with 121nexus. The deal will enable Nosco to create comprehensive packaging solutions for target markets in the healthcare space, providing opportunities to increase safety, customer engagement and overall innovation.

Using Nosco’s serialization abilities, combined with digital solutions from 121nexus, brands can interact with customers on a one-to-one basis through packaging. 121nexus’ technology will allow Nosco to create variable QR codes and one-to-one landing pages that correspond with each product. Through Nosco’s hp Indigo digital variable printing technology and 121nexus’ patented software, Nosco has more opportunities to engineer customized solutions for customers. These solutions will enable healthcare brands to more easily comply with track-and-trace requirements and also create opportunities for customer engagement and education.

“The partnership with Nosco is a natural progression for 121nexus as we continue to scale our patented platform into new products and markets,” said Charlie Kim, 121nexus’ president and CEO.

Nosco’s partnership with 121nexus will provide the ability to more effectively verify the authenticity of healthcare products. The result will be greater visibility into the supply chain and enhanced safety for end users. In addition, brands can use the personalized mobile page to supply additional production information and directions for use.

Nosco’s personalization clients can also use 121nexus’ solutions to personalize landing pages for consumer goods products to increase customer engagement, fueling social media campaigns and providing other marketing opportunities. In addition, the platform enables companies to collect data about individual users to power future campaigns.

“We are excited to partner with 121nexus to bring a powerful packaging solution to market. The platform that 121nexus has built when coupled with Nosco’s variable printing capability offers clients the potential to engage with end use customers in a variety of ways,” said Russ Haraf, president of Nosco.

This new partnership will further expand Nosco’s personalization and serialization abilities, bringing an enhanced customer experience to the digital realm.